Google Tag Manager – Beginner to Advanced

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Not Enrolled
Price
1500
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You can use Google Tag Manager to send simple page views data to your GA account, or you can use it to collect complex business data. This course will take you from the former to the latter.

We will look at straightforward use cases such as button click tracking, form tracking, element visibility, outbound link tracking, etc. Then we will move to discuss more complex scenarios such as Facebook pixel implementation, advanced techniques for google ad conversion tracking, YouTube.

What you’ll learn

  • Learn several advanced use cases of Google Tag Manager
  • Find out how GTM work behind the scene
  • Get started with server-side fundamentals of Google Tag Manager
  • Understand the application of custom templates
  • Learn how to connect GTM with Google Ads and Facebook
  • Understand the advanced use cases of Video tracking on your website

Are there any course requirements or prerequisites?

  • About 5-10% of the chapters has discussions on JavaScript, you would need the understanding of JS for only those few chapters. Rest of them don’t have any prerequisite.

Who this course is for:

  • Beginners of Google Tag Manager
  • Basic and Intermediate users of Google Tag Manager
  • Web Analytics Professional

Course Content

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