What are advertisements & Its Types

What are Advertisements?

Advertisements (Ads) are paid promotional messages created by businesses to promote their products, services, or brands to a target audience.

On the internet, ads can appear in the form of text, images, or videos, and they are usually labeled as “Sponsored” or “Ad.”

Key Concept:

When a user sees an ad → it’s called an impression

When a user clicks on an ad → the advertiser is usually charged

(this model is called Pay-Per-Click (PPC))

Types of Ads Based on Content

1. Text Ads

Simple ads made up of headlines and descriptions

Commonly seen on search engines like Google

Example: Ads shown on top of search results

2. Image Ads (Display Ads)

Visual ads using graphics, banners, or posters

Appear on websites, apps, or blogs

Designed to grab attention quickly

made up of headlines and descriptions

3. Video Ads

Ads in video format

Common on platforms like YouTube

Can be skippable or non-skippable