Marketing Funnel (Clean Structure)
1. Awareness Stage
Goal: Get noticed
- User mindset: “I didn’t know this existed”
- Focus metric: Impressions (and Reach)
Key metrics:
- Impressions
- Reach
- CPM (Cost per 1000 impressions)
Example:
- You run YouTube ads showing “Modular Kitchen Ideas”
- People see your brand (Regalo Kitchens)
2. Interest Stage
Goal: Get engagement
- User mindset: “This looks interesting”
- Focus metric: Clicks (Traffic)
Key metrics:
- Clicks
- CTR (Click Through Rate)
- CPC (Cost per Click)
Example:
- User clicks your ad → visits your website or landing page
3. Consideration Stage
Goal: Build trust & intent
- User mindset: “Should I choose this?”
- This is where most people struggle
Key metrics:
- Time on site
- Bounce rate
- Pages/session
- Video watch %
Example:
- User checks kitchen designs, pricing, reviews
4. Action Stage
Goal: Conversion
- User mindset: “Let’s do it”
- Focus metric: Conversions
Key metrics:
- Conversions
- Conversion Rate (CVR)
- CPA (Cost per Acquisition)
Example:
- User fills a form / books consultation / purchases