Chapter: SEO Basics & Search Engines
This chapter covers the fundamentals of SEO and helps you understand how search engines work, along with practical implementation.
Topics Covered
1. SEO Basics & Search Engines & Algorithms
- Introduction to SEO
- How search engines work
- Understanding search engine algorithms
2. Off-Page & On-Page & Technical SEO Fundamentals
- Keyword Research
- Internal Linking
- External Linking
- Broken Links
- Social media posting
- Brand mentions
3. Website Audit
- Performing website audits using Claude AI
4. Practical Implementation
Complete 1 SEO Project for hands-on learning