Creating & Optimizing a Search Campaign

Make sure that you learn these concepts first

1.Headlines and Descriptions

2.Extensions

3.Keywords Targeting

4.Campaign Budget & Making a campaign Live

4. How to Optimize a Search Campaign

a.Keyword Strategy

Use:

Exact match → high intent

Phrase match → balanced reach

Add negative keywords to avoid waste

Focus on:

Commercial intent keywords (buy, price, near me)

b.Location Targeting

Target only relevant areas (e.g., Delhi NCR for kitchens)

Exclude low-performing locations

Use radius targeting for local businesses

c.Conversion Tracking

Set up tracking via:

Google Tag Manager

Google Ads conversion tracking

Track:

Leads (forms, calls)

Purchases

Button clicks

Without this = optimization is guesswork

d.Audience Optimization

Use:

In-market audiences

Strong headlines with keywords

Remarketing lists

Layer audiences on search campaigns (Observation mode)

e.Ad Optimization

Use:

Numbers

Offers

CTAs (Call Now, Get Quote)

f.Landing Page Optimization

g.Match keyword intent

h.Fast load speed

i.Clear CTA

j.Trust signals:

Reviews

Testimonials

Certifications